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**Job Title: Sales Executive**

**Role Overview**

The Sales Executive will play a pivotal role in driving sales and ensuring customer satisfaction. This position focuses on managing the direct B2C sales channel, handling customer inquiries, and closing deals. The ideal candidate will collaborate with internal teams to ensure the smooth execution of solar energy projects—from lead generation to payment collection.

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**Qualifications**

• Bachelor’s degree in Business Administration, Marketing, or a related field (preferred)
• Proven sales experience, ideally in the renewable energy or related sector
• Basic understanding of solar energy systems (preferred)
• Proficient in MS Office (Word, Excel, PowerPoint) and CRM tools

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**Skills & Attributes**

• Strong verbal and written communication skills
• Ability to generate and convert leads
• Excellent negotiation and deal-closing capabilities
• Customer-focused and problem-solving mindset
• Time management and organizational skills
• Collaborative team player with cross-functional coordination abilities

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**Key Responsibilities**

1. **Direct Sales (B2C):**

• Engage with potential customers to promote solar products and services
• Build and maintain long-term customer relationships

2. **Document Collection:**

• Collect and verify customer documents required for project initiation

3. **Lead Generation:**

• Identify and pursue new business opportunities
• Expand customer base through various channels and strategies

4. **Customer Inquiry Handling:**

• Respond to questions and concerns regarding solar solutions
• Provide accurate and helpful information to aid decision-making

5. **Deal Closing:**

• Negotiate terms and finalize sales agreements
• Ensure high customer satisfaction throughout the sales journey

6. **Coordination with Liaisoning Team:**

• Ensure smooth execution of projects and compliance with local norms

7. **Registration Number Generation:**

• Facilitate the creation of Serial Registration and Heaven Solar Energy numbers

8. **Feasibility Reports:**

• Prepare and assess feasibility reports for proposed solar installations

9. **Project Execution:**

• Oversee project initiation and ensure prerequisites are fulfilled

10. **Payment Collection:**

• Ensure complete payment collection before meter installation

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**Other Benefits**

• Competitive salary with performance-based incentives
• Career growth and development opportunities
• Exposure to the fast-growing renewable energy sector
• Supportive and team-oriented work environment

1. Lead Generation & Client Acquisition

• Conduct thorough market research to identify potential customers in residential, commercial, and industrial segments.
  
  

• Generate leads through cold calling, field visits, social media, referrals, and participation in industry events.
  
  

• Build and maintain a strong pipeline of prospective clients through proactive outreach and relationship-building strategies.
  
  

2. Customer Education

• Educate customers on solar energy systems, components, and their benefits including cost savings, ROI, and environmental impact.
  
  

• Present technical and financial aspects in a simplified manner to assist client decision-making.
  
  

• Address common concerns and misconceptions about solar energy adoption.
  
  

3. Site Visits & Feasibility Studies

• Perform on-site evaluations to assess structural suitability, sunlight exposure, and overall feasibility for solar installations.
  
  

• Coordinate with technical teams for accurate data collection, including load analysis and rooftop measurements.
  
  

• Document site conditions and prepare assessment reports to support project proposals.
  
  

4. Proposal & Quotation Preparation

• Develop tailored proposals and financial models based on client requirements and site data.
  
  

• Calculate system size, estimated energy savings, payback period, and ROI using standard industry tools.
  
  

• Ensure all quotations are aligned with company pricing, terms, and compliance standards.
  
  

5. Negotiation & Deal Closure

• Engage in effective negotiations regarding pricing, scope, payment schedules, and contract terms.
  
  

• Address client objections professionally and close deals in a timely manner.
  
  

• Coordinate with legal and operations teams to finalize agreements and initiate project execution.
  
  

6. Government Incentive Guidance

• Stay informed on government schemes, subsidies, tax benefits, and regulatory policies related to solar energy.
  
  

• Educate clients on applicable incentives and assist in documentation for subsidy applications where needed.
  
  

• Collaborate with internal teams to ensure timely processing of incentive claims.
  
  

7. Marketing Collaboration

• Work closely with the marketing team to execute lead generation campaigns, promotional events, and digital outreach strategies.
  
  

• Provide feedback on market trends and customer needs to support targeted marketing initiatives.
  
  

• Represent the company at trade shows, expos, and local events to build brand awareness.
  
  

8. CRM & Data Management

• Maintain up-to-date records of all customer interactions, follow-ups, and sales progress using CRM tools.
  
  

• Monitor sales funnel metrics and prepare reports for internal review.
  
  

• Ensure accurate documentation for future reference and handover to project/operations teams.
  
  

9. Sales Target Achievement

• Consistently achieve or surpass assigned monthly, quarterly, and annual sales targets.
  
  

• Contribute to overall business growth through strategic territory planning and high-performance selling.
  
  

• Participate in regular performance reviews and training programs to enhance skills and productivity.
  
  

Human Resources (HR) – Roles & Responsibilities

🔹 1. Manpower Planning & Recruitment

Workforce planning for Solar EPC projects (Site Engineers, Electrical Engineers, Civil Team, Supervisors, Technicians).

Recruitment of office staff, project staff, contract labor, and vendors.

Conduct interviews, background verification, and onboarding.

Maintain employee database, appointment letters, and ID records.

🔹 2. Employee Onboarding & Induction

Smooth joining process for new employees.

Induction on:

Company values & policies

Solar EPC safety standards

Project execution workflow

Allocation of reporting managers and job roles.

🔹 3. Payroll, Attendance & Compliance

Attendance management (office + site staff).

Payroll processing (salary, overtime, incentives).

Statutory compliance:

PF, ESIC

Labour Law compliance

Contractor & site labor compliance

Maintain wage registers and audit records.

🔹 4. Performance Management

Define KPIs for Solar EPC roles.

Appraisal system for:

Engineers

Project Managers

Sales & Support staff

Performance reviews, increments, promotions, and incentives.

🔹 5. Training & Skill Development

Technical training on:

Solar PV systems

Safety & electrical standards

Site execution best practices

Soft skill & leadership development.

Safety training (PPE usage, electrical safety, working at height).

🔹 6. Employee Relations & Engagement

Address employee grievances and conflicts.

Maintain healthy work culture.

Employee motivation and retention strategies.

Conduct feedback sessions and exit interviews.

🔹 7. Health, Safety & Site Compliance

Implementation of EHS (Environment, Health & Safety) policies.

Ensure site workers follow:

Safety norms

PPE usage

Emergency procedures

Coordination with project & safety officers.

🔹 8. HR Policy & Documentation

Draft and update:

HR policies

Code of conduct

Leave policies

Disciplinary procedures

Maintain employee files and legal records.

🔹 9. Contractor & Vendor HR Coordination

Labor contractor onboarding and documentation.

Verify compliance of outsourced manpower.

Coordinate labor availability as per project timelines.

🔹 10. Exit Management

Resignation handling and notice period tracking.

Clearance process and final settlement.

Knowledge handover coordination.

🔹 11. Reporting & Management Support

Monthly HR reports (manpower, attrition, compliance).

Support management in strategic decisions.

HR budgeting and cost control.